Commercial Maturity Scan
The Commercial Maturity Model: Grip on Growth and Results
The five levels of Commercial Maturity provide a growth path for organisations looking to increase their commercial success. Each level in this model describes how structured, customer-focused and progressive an organisation operates within the themes of sales organisation, marketing, sales leadership, sales coaching and account management. As an organisation grows in maturity, the focus shifts from loose, intuitive actions to planned processes, data-driven decisions, structural improvement of team results and excellent customer experience.
By using the Commercial Maturity Model, you gain insight into where you and your team, colleagues or organisation are now and what the next opportunity is to grow further. The questions in this online scan visualise the level of development per theme, so it becomes clear where your strengths lie and where you can still make gains. This helps to set clear priorities, choose best practices and structurally improve teamwork, turnover, customer satisfaction and commercial effectiveness, among other things.
The model is practical and proven - organisations that consciously and structurally increase their maturity perform demonstrably better. It provides guidance for teams and managers, both in developing commercial strategy and in improving mutual cooperation and customer-oriented approach. This way, you develop together as an organisation, but also lift commercial teams and cooperation to a higher level.
Experience shows that answering the questions takes 10 to 15 minutes.
When we write 'salesperson' (m/f/x), we mean any commercial professional with customer contact, at any level within the organisation. Or when we mention 'sales', we see it as 'the generic exchange process between one's own organisation and the customer organisation, in which the customer expects and gets results'.
If, despite this introduction, you have difficulty answering the questions, please contact your internal manager or us via this mail address?
